A plumbing firm · example
Mobile lines: £420 a month for 14 lines.
Per line£30 a month
Source: your mobile bills in Xero, and anonymised Haptyq customers like you
The method
Every number has a source. Every finding shows its working.
Here’s how Haptyq knows what it knows, and the rules it follows when it tells you.
Your bill, next to everyone like you.
Same trade, similar size, same part of the country. We only show a benchmark once enough businesses are in it to be fair, and we never show anyone’s business by name.
Example figures. Real benchmarks only appear once enough similar businesses are connected.
Four kinds of data.
| Kind | Where it comes from | Shown as | Counts as found? |
|---|---|---|---|
| Your books | Xero, read-only: bills, invoices, payments | The building, its roof and its doors | Saved, won and freed, verified in your books |
| Businesses like you | Anonymised Haptyq customers, same trade, size and area | The street pulling back | No |
| Your area | Public records: rates, planning, roadworks, company filings, reviews; licensed footfall | Traffic | Rates savings verified in your books |
| The outlook | Named public forecasts on energy, interest rates, trade and housing | Weather | No |
The rules.
- If we can’t name the source, we don’t show it.
- Every finding shows the sum, line by line.
- Traffic and weather never email you on their own. They change what’s urgent.
- We count only saved, won and freed value we can point to in your books.
- No supplier, broker or advertiser ever pays us.
What counts as found.
Saved: costs that went down. Won: customers back and price rises that stuck, counted at your gross margin. Freed: cash released, counted once at 10%. Risk avoided and the outlook are shown but never counted. Everything is included in one subscription.